Vipassana back to front
Digging out misinformation confusion: Truth, Politics and People
The phrase “History is written by the victors,” often attributed to Winston Churchill, has roots that extend far beyond the 1940s (Phelan, 2019). Accepting this statement uncritically may lead to a passive acceptance of historical narratives, overlooking the irony and bias inherent in legacy media's monopolistic influence. In the post-truth era, where information consumers are heavily influenced by emotional appeals and confirmation bias, the ability to shape public opinion has become increasingly effortless (Thomson, 2020). This raises critical questions: How can we effectively filter information? How can we distinguish between what is real and what is false?
Smartphone culture and masculine hegemony
Today, Honor Magic V3 is conquering the vast domain of mobile communication devices (YouTube, 2024). As a light-house in the dark, it calls us in with precise diamond cut finishes, slim constitution, strong as steel design, and mighty performance. The narrative, infused with metaphoric language, highlights masculine traits, as conveyed by the authoritative tone of the advertisement (Hammer, 2016). This is a use of metaphor, the ability to express an idea with a language that can signify another idea or a situation (Gamson et al., 1992). Chandler (2017) argues that metaphor lies in the core of the language and cannot be eliminated by clear cold-cut words. By applying more figurative speech, our language becomes richer and more accessible making communication more universally resonant and accessible. Using the colourful scope of discourse, advertisements like this create tropes that produce associations and meanings that define literate and figurative perception (Chandler, 2017).
Do we spend more time creating content than we are making art? A conversation with Lucy Arnott.
In the digitally colonised world, we live under the constant pressure of being and existing online all day—literally 24/7. We spend more time creating content than we are making art. Do you relate?
I interviewed Lucy Arnott, a collage artist/ potter/ tea ceremonialist (gosh, and so much more when I think about it), who reflected on her journey through social media presence. Yet again, in her practice the use of a wide variety of platforms shrinks to 2 or 3 common platforms and a website that she manages with little spare time. Lucy is aware of the concepts of distribution of demographics across the platform and the algorithms that draw more visits. Though again, time! Time is taken away from the creation process when performing online, instead of connecting deeper within and performing for the only person for whom it matters - You.
Slow Learner by Lucy Arnott ,2020, CC BY-NC-ND 2.0
Big topic for my Blog: Artists public identity
As I transitioned into studies of PR and Project Management as an artist I had a beautiful and passionate vision to become a communicator for artists. I set the compass to navigate the lands of marketing for those who`s voices often are not heard because they do not express themselves verbally. Their main media are paints and brushes, multitools and metals, chisels and wood, render and spinning wheel. This land is vast and deep. This is the FIRST blog post that sets the foot into the world of artists public identity in the Northern Rivers Community. And we get to know beautiful Melissa Larkin that I happened to meet at Ninbella Gallery Opening on 14th of December 2023.
Kiribibi stream by Melissa Ladkin
Patagonia tells the story of the environmental activism. Not just a clothing brand.
Mt Fitz Roy, Patagonia by Hyperbeast, 17 February 2018 CC BY-NC-ND 2.0
Patagonia – a sound of wind through the snowy peak mountains or a benchmark of sustainable clothing brand and role model for business? One must stand atop Fitz Roy`s peak to see a universe founder Yvon Chouinard created over 50 years ago.
Rewriting Brand Narrative: Corona`s Environmental campaign makes a Global Splash
To uncover more than just a Cannes Lions-winning campaign, Corona`s transmedia storytelling ventures beyond the depths of the ocean, moulding our perception of the world around us. Purposeful, breathtaking, emotional, and uniting - let`s dive into it!
Nike is Trailblazing 3DoOh in Tokyo: Transforming Advertising with Innovation
The new era of DoOH is blowing everyone`s minds. Seriously, consider holding onto your head tight with both arms! Nike is once again striving for innovation with 3DoOH in the heart of Japan. It is a twist in the perception, presentation, scale, and transmedia storytelling.
In the WARC article, Payne (2018) describes oOH (aka out-of-home) and DoOH (aka digital-out-of-home) as the widest audience reach of all types of promotions and being the oldest form of advertising. It has the ability to cut through a clutter of noise and overload of information that surrounds people in a busy city.
Evolution of Personal brand. Online self identity.
When was the last time you checked your social media? What was the reason? That does not seem that necessary or so important, doesn`t it? In the ingrained contemporary nature of social media and online appearance, most of us struggle to keep off the internet and be more present in the “real” life. I surely split daily between the two constantly thinking about when to post next, or what I am going to write about. As an artist and artisan, I use social media as an outlet to promote my work, for professional purposes indeed. I am constantly adding products to the meadow of online consumerism. My creations reflect me as an individual as well as show my skills. My performative online identity is based on branding concepts that I learned in marketing. As Smith et al. (2013, p. 79) summons self-branding is a borrowed concept from commercial practices and implies a presentation of images and stories published through social media. The concept of self-advertising and the performative nature of the individual was based on Ervin Goffman`s theory in books Presentation of Self and Gender Advertising (Hancock et al. 2015, p. 173). He defines individual life as a performance of different characters or masks that come to life according to the situation and the audience.
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“THE WORLD IS A STAGE AND EVERYONE IS AN ACTOR.”
― William Shakespeare
Theatre by Vladimir Tro ,20 May 2019, CC BY-NC-ND 2.0